Growth Solutions for
Turning Regional Barriers into Global Growth Engines
We partner with Consumer-focused brands ready to scale across the Gulf Cooperation Council and Central or Eastern Europe
Unfair Advantage
Shift isn’t about slide-deck strategies — we’re hands-on operators turning strategy into measurable growth
We build and scale integrated revenue systems across the GCC and CEE, unifying Marketing, Sales, and Customer Experience — led by operators with deep regional and global growth experience
You’ve got the product. You’ve got the team. You’ve got the ambition
But growth across these regions demands more than hustle — it demands infrastructure, rigor, and disciplined execution
These aren’t case studies. These are real systems our founders led and scaled pre-Shift
We combine enterprise rigor with startup agility implementing every layer of your growth engine
We navigate regional nuances consumer behavior, payment ecosystems, and regulations across the GCC and CEE
Our success is tied to yours revenue growth, acquisition efficiency, and market traction
No slideware strategy delivered through execution, not presentations
The Growth Gaps Holding You Back
We're doing a lot— but we're not growing
You’ve got ads running, content posted, maybe even a CRM. But sales are flat and scale feels out of reach. The engine just isn’t firing
Our tools don't talk to each other
You've invested in tech, but it's a Frankenstein stack. Fragmented data. Half-built automations. Zero visibility into results. Every report requires manual effort
Leads arrive — then disappear
Traffic comes in, but conversions are weak. Repeat purchases are rare. Systems that turn casual interest into loyal customers are missing
We're ready to scale — but our infrastructure isn't
Your vision is clear. Market opportunities are real. But marketing, sales, tech, and CX are on different operating systems — and the cracks are showing
Strategy Meets Systems
Behind every strategy we design is a battle-tested stack of digital tools
From lead capture to conversion, campaign execution to customer retention, we unify your sales, marketing, and customer experience into one scalable revenue engine. Integrated, automated, and optimized for performance
Capabilities
We don't just consult — we build, optimize, and scale your growth engine across five core disciplines
Market Intelligence That Drives Action
Wayfinder Research, a proprietary product by Shift, delivers AI-powered, human-validated insights for competitive positioning, trend spotting, consumer segmentation, and product-market fit validation — fast, actionable, and without 100-slide decks
MarTech That Powers Growth, Not Chaos
We architect your growth stack so every tool earns its seat. CRMs, CDPs, automation, personalization engines, journey maps, and real-time dashboards — all integrated to drive results
Growth Strategy That Drives Sales
Revenue systems from first click to final sale — conversion-optimized funnels, lead generation infrastructure, go-to-market frameworks, and sales-marketing alignment that eliminates the blame game
Sales Systems That Scale
Digital sales channels, funnel diagnostics and acceleration. Automated lead nurturing that works while you sleep. KPI-driven teams and incentives that reward what actually matters
Customer Experience That Builds Lifetime Value
One-time buyers don't build businesses. Loyal customers do. Optimized journeys, loyalty programs, feedback loops, and personalized experiences that scale
Omnichannel Growth, Engineered for Scale
Consumers move seamlessly between screens and stores — your growth system should too
Shift designs omnichannel frameworks that unify digital marketing, in-store sales, and post-purchase engagement into one connected, revenue-driving engine
From MarTech integrations to retail CRM and loyalty optimization, every touchpoint is optimized to generate measurable results and accelerate growth
Your customer buys online. Returns in-store. Re-engages on Instagram. Subscribes via SMS. Most brands track these as separate events. We connect them into one growth system
Cross-Regional Brand Expansion
Growth doesn’t stop at borders
Shift accelerates GCC brands into Central & Eastern Europe — and propels CEE brands into the high-growth Gulf markets, with systems engineered for cross-regional velocity
From market entry research and go-to-market strategy to local partnerships and MarTech localization, we build systems that deliver measurable, sustainable cross-regional growth
Industries We Serve
Food, Beverage & Hospitality
Telecom & Infrastructure
Health & Fitness
Consumer Lifestyle & Retail
Digital-First & D2C Manufacturing Brands
Future Growth Partners
We collaborate with those who see growth as a system — not a slogan
Growth-stage entrepreneurs and SME owners
Ready to replace chaos with clarity — and growth with predictability
Investors and venture partners
Seeking hands-on growth operators to accelerate portfolio performance
The Growth Force
Shift is led by a cross-regional team of growth operators who’ve built and scaled revenue systems inside some of GCC and CEE’s most dynamic organizations
Mohamed ElSayad
CEO
Bridges brand vision with operational reality, leveraging three decades of commercial leadership across Central & Eastern Europe to ensure every system drives measurable revenue and market share growth
Ahmed Eraqi
Co-Founder & Strategy Consultant
Builds the internal operating systems that keep teams aligned, agile, and performance-driven — ensuring strategy turns into consistent execution and scalable outcomes across GCC markets
Nour Aboulaben
Managing Director
Implements the digital infrastructure that transforms strategy into revenue — connecting lead generation, automation, and retention into one seamless growth engine built for GCC consumer brands
The Partnership
Mo provides CEE commercial leadership, while Ahmed and Nour provide GCC growth expertise. Together, they unite two regions and two disciplines — strategic architecture and hands-on execution — to build sustainable growth systems for consumer brands